Hi, I’m Mo.
Most of my work has been on products people rely on to make decisions. Getting those moments right starts with paying close attention to the people in them, and ends with something that feels clear and calm.
Kanbanize2015 – 2018
That started at Kanbanize, building a productivity tool that helps teams get clarity on their work, and taking new products from first idea to launch.
Falcon.io2018 – 2019
At Falcon.io, data became the material I worked with most. I built for marketers, shaping the reports they used to see how their social media was doing.
Leanplum2019 – 2023
At Leanplum I helped marketers understand their customers: who they are, how to reach them, and what is working. I started on how they built audience segments, then took on customer data and analytics, and went on to set the product’s direction and lead the design team.
Grab2023 – Current
At Grab I lead design for GrabMaps, the map underneath every trip and order. A map is a long series of small decisions: where to wait, which turn to take, whether to trust the arrival time. Getting those right for millions of people a day is the most direct version of the work I care about.
Alongside maps, I work across our data and research products with several product and engineering teams. Most recently I’ve been helping teams hear from their customers through voice interviews, in their own words, across languages, within days. I own that product, from strategy and roadmap to building it hands-on.
That same attention shapes what I’m exploring now. Voice draws me because it’s the most natural way people explain themselves, and building for it means making products that listen.
