About
Work
Senior Design Manager
2024 - Present
- I lead a team of product designers across AI & Data Platforms, Product Analytics, and Developer Experience, shaping product direction, raising the design quality bar, and partnering with Product, Engineering, and Data leaders across the portfolio.
- AI & Data Platforms: Supporting data scientists and engineers across collaborative notebooks, model development, AI agents, and governed data discovery at scale.
- Product Analytics: Enabling experimentation, rollout management, segmentation, instrumentation, and data visualization so analysts and product teams can make faster, more confident decisions.
- Developer Experience: Streamlining developer workflows and shaping a cohesive ecosystem that reduces friction and helps teams focus on building.
Lead Product Designer
2023 - 2024
- Accelerated experimentation velocity and decision-making by streamlining experiment setup and improving discoverability.
- Increased release speed and confidence through rollout and configuration enhancements that improved visibility, collaboration, and reduced deployment risk.
- Enabled confident, reliable data use across teams by applying data mesh principles and designing systems for discoverability, data quality, and governance.
Senior Manager, Product Design
2022–2023
- Led and developed a team of product designers across Customer Data and Analytics, including segmentation, data management, reporting, and insights.
- Set design direction across the portfolio, coached designers through complex platform decisions, and partnered with Product and Engineering leaders on strategy, prioritization, and delivery.
- Evolved the design system and established shared design practices across teams, improving consistency across the CleverTap platform and reducing duplication in product development.
Senior Staff Product Designer
2021 - 2023
- Defined the product design vision and strategy for Insights, Segmentation, and Data Management, improving data accessibility and supporting data-informed decision-making.
- Contributed to the discovery and product vision for Variables, Leanplum’s product configuration management solution, enabling teams to release, validate, and refine features with greater speed and confidence.
- Following Leanplum’s acquisition by CleverTap, contributed to the strategic integration of the two platforms by identifying opportunities for convergence and helping shape a more coherent product direction.
Staff Product Designer
2020 - 2021
- Led Data Management & Partner Integrations, enabling customers to efficiently view, manage, and control their custom event data.
- User Empowerment – Designed tools that allowed customers to self-serve and perform tasks independently, reducing reliance on support teams and improving productivity.
- Support Requests Reduction – Enhanced self-service capabilities, significantly reducing support tickets, allowing teams to focus on critical issues.
- Expanded Product Offerings – Integrated with third-party vendors and platforms, extending capabilities and ensuring customers had a seamless, unified experience across ecosystems.
- Enhanced Data Control & Visibility – Designed an intuitive interface for managing integrations, ensuring customers could easily track, audit, and control data flows within the platform.
Senior Product Designer
2019 - 2020
- Designed Audiences, a comprehensive audience management solution that empowered marketing teams with:
- Advanced Segmentation & Personalization – Enabled more precise audience targeting, optimizing campaign impact and engagement.
- Operational Efficiency – Introduced reusable audiences, streamlining campaign setup and saving time and resources.
- Collaboration & Consistency – Prevented duplicate audience usage, ensuring alignment across teams and preventing over-communication with the same users.
- Contributed to an in-house design system, improving collaboration between designers and front-end developers, ensuring consistency, scalability, and efficiency across the product.
- Established structured workflows, introducing Design Critiques & FullStory Sessions, fostering cross-functional collaboration and data-driven decision-making.
Product Designer
2018 - 2019
- Designed Measure, a reporting tool that helps users create custom dashboards, giving them deeper visibility into social media performance and enabling strategic optimizations.
Product Designer
2015 - 2018
- Designed the core product experience, enhancing how teams visualize and manage their projects and initiatives. Focused on refining board interactions, improving workflow flexibility, and ensuring adaptability for diverse project management needs across industries.
- Led the product design of Flow-e, a user experience on top of your Gmail/Outlook that seamlessly integrated Inbox Zero with Kanban workflows.
- Designed Eve, an open-source design system that provided a scalable UI foundation, ready-to-use components, and flexible interaction patterns, enabling faster iteration and seamless collaboration between design and engineering. It streamlined workflows, reduced inconsistencies, and accelerated development, ensuring a cohesive experience across Flow-e.
Projects
Education
New Bulgarian University
MA, Digital Product Design (Electronic Publications and Websites)
New Bulgarian University
BA, Graphic Design