About

Most of my work has been on products people rely on to make decisions. Getting those moments right starts with paying close attention to the people in them, and ends with something that feels clear and calm.

That started at Kanbanize, building a productivity tool that helps teams get clarity on their work, and taking new products from first idea to launch. At Falcon.io and Leanplum, data became the material I worked with most. I built for marketers, then went on to set the product’s direction and lead the design team.

At Grab I work across our data and research products, alongside several product and engineering teams. Most recently I’ve been helping teams hear from their customers through voice interviews, in their own words, across languages, within days. I own that product, from strategy and roadmap to building it hands-on.

That same attention shapes what I’m exploring now. Photography taught me to stay long enough for a place to stop performing and to notice how everyday life works. Voice draws me for a similar reason. It’s the most natural way people explain themselves, and building for it means making products that listen.