I’ve always been a product builder. My background in design taught me to get close to customers, make sense of complex problems, and shape what gets built and why.
Across my career, I’ve shaped products from discovery and strategy through execution, across both customer-facing products and complex platforms.
2023 – Current
At Grab, I lead product design across data and AI, shaping product direction while developing the team behind these products.
I also own product strategy and roadmap for an agentic research platform, working hands-on to help teams run customer research at scale and get to customer insight faster.
2019 – 2023
This is where data became a design material for me. I started hands-on, making complex customer data easier for marketers to understand and act on, then grew into setting direction across the portfolio and leading the design team.
During the CleverTap integration, I helped shape how the two platforms came together into a more coherent product.
2018 – 2019
Reporting started with a simple question: how could it help people act, not just observe? I designed a flexible dashboard experience that made social performance easier to understand and use in decisions.
2015 – 2018
The core product taught me how flexible workflows shape the way teams think. From there, I helped take new products from early definition through launch, including rethinking how the constant flow of messages and tasks could become a visual, manageable workflow.
I also created an open-source design system that gave design and engineering a shared language for moving faster.