Building Experimentation and Data Platforms at Grab.

I'm a Product Designer currently building Experimentation and Data Platforms at Grab. Before Grab, I designed the audience and data management layers at Leanplum, data reporting experiences at Falcon.io, and productivity tools at Kanbanize.

My experience ranges at the intersection of product, design, and data platforms. Through these fields, I strive to solve new problems and push technology forward.

I believe that experience and continuous learning are the keys to building next-generation technologies. With that in mind, I am open to learning, sharing, and adopting new techniques and better solutions that enhance product quality and align design with evolving business needs.

Staying sincerely in touch with the user's voice and understanding their particular needs and unique pain points are what I put in the first place.

Experience

Grab2023 - Present

Leading product design across Experimentation, Data Platforms, and Developer Experience.

Leanplum2019 - 2023

Defined the product design vision & strategy for Insights, Segmentation, and Data Management, driving data accessibility and actionable insights.
Led Data Management & Partner Integrations, enabling customers to efficiently view, manage, and control their custom event data.
- User Empowerment – Designed tools that allowed customers to self-serve and perform tasks independently, reducing reliance on support teams and improving productivity.
- Support Requests Reduction – Enhanced self-service capabilities, significantly reducing support tickets, allowing teams to focus on critical issues.
- Expanded Product Offerings – Integrated with third-party vendors and platforms, extending capabilities and ensuring customers had a seamless, unified experience across ecosystems.
- Enhanced Data Control & Visibility – Designed an intuitive interface for managing integrations, ensuring customers could easily track, audit, and control data flows within the platform.
Designed Audiences, a comprehensive audience management solution that empowered marketing teams with:
- Advanced Segmentation & Personalization – Enabled more precise audience targeting, optimizing campaign impact and engagement.
- Operational Efficiency – Introduced reusable audiences, streamlining campaign setup and saving time and resources.
- Collaboration & Consistency – Prevented duplicate audience usage, ensuring alignment across teams and preventing over-communication with the same users.
Contributed to the product discovery and vision of Variables, Leanplum’s product configuration management solution, enabling teams to roll out features faster and experiment with confidence. Designed experiences that supported data-driven decision-making, allowing teams to validate and refine features before full release, reducing risks and enhancing agility across product and engineering.
Contributed to an in-house design system, improving collaboration between designers and front-end developers, ensuring consistency, scalability, and efficiency across the product.
Established structured workflows, introducing Design Critiques & FullStory Sessions, fostering cross-functional collaboration and data-driven decision-making.

Falcon.io2018 - 2019

Designed Measure, a reporting tool that helps users create custom dashboards, giving them deeper visibility into social media performance and enabling strategic optimizations.

Kanbanize2015 - 2018

Designed the core product experience, enhancing how teams visualize and manage their projects and initiatives. Focused on refining board interactions, improving workflow flexibility, and ensuring adaptability for diverse project management needs across industries.
Led the product design of Flow-e, a user experience on top of your Gmail/Outlook that seamlessly integrated Inbox Zero with Kanban workflows.
Designed Eve, an open-source design system that provided a scalable UI foundation, ready-to-use components, and flexible interaction patterns, enabling faster iteration and seamless collaboration between design and engineering. It streamlined workflows, reduced inconsistencies, and accelerated development, ensuring a cohesive experience across Flow-e.