About

I’m Mo, a Product Design Leader at Grab.

I lead a team of product designers across AI & Data Platforms, Product Analytics, and Developer Experience. My role spans product strategy, design direction, team development, and close partnership with product, engineering, research, and data leaders.

Across my career, I’ve led both customer-facing products and complex platform experiences, including audience management, experimentation, analytics, data management, developer workflows, and AI-enabled products.

I focus on helping teams make sense of complex product spaces, shape clear direction, and deliver experiences that are useful, coherent, and trusted.

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Experience

Senior Design Manager
2024 - Present
  • I lead a team of product designers across AI & Data Platforms, Product Analytics, and Developer Experience, shaping product direction, raising the design quality bar, and partnering with product, engineering, and data leaders across multiple product areas.
  • AI & Data Platforms: supporting data scientists and engineers with collaborative notebooks, model development workflows, AI agents, and governed, trustworthy data that is easy to discover and use at scale.
  • Product Analytics: empowering analysts and product teams with experimentation, rollout management, segmentation, instrumentation, and data visualization; enabling faster, more confident, data-informed decisions.
  • Developer Experience: streamlining workflows and shaping a cohesive ecosystem that reduces friction and helps developers focus on building.
Lead Product Designer
2023 - 2024
  • Accelerated experimentation velocity and decision-making by streamlining experiment setup and improving discoverability.
  • Increased release speed and confidence through rollout and configuration enhancements that improved visibility, collaboration, and reduced deployment risk.
  • Enabled confident, reliable data use across teams by applying data mesh principles and designing systems for discoverability, data quality, and governance.
Senior Staff Product Designer • Senior Manager
2021 - 2023
  • Defined the product design vision & strategy for Insights, Segmentation, and Data Management, driving data accessibility and actionable insights.
  • Contributed to the product discovery and vision of Variables, Leanplum's product configuration management solution, enabling teams to roll out features faster and experiment with confidence. Designed experiences that supported data-driven decision-making, allowing teams to validate and refine features before full release, reducing risks and enhancing agility across product and engineering.
Staff Product Designer
2020 - 2021
  • Led Data Management & Partner Integrations, enabling customers to efficiently view, manage, and control their custom event data.
    • User Empowerment – Designed tools that allowed customers to self-serve and perform tasks independently, reducing reliance on support teams and improving productivity.
    • Support Requests Reduction – Enhanced self-service capabilities, significantly reducing support tickets, allowing teams to focus on critical issues.
    • Expanded Product Offerings – Integrated with third-party vendors and platforms, extending capabilities and ensuring customers had a seamless, unified experience across ecosystems.
    • Enhanced Data Control & Visibility – Designed an intuitive interface for managing integrations, ensuring customers could easily track, audit, and control data flows within the platform.
Senior Product Designer
2019 - 2020
  • Designed Audiences, a comprehensive audience management solution that empowered marketing teams with:
    • Advanced Segmentation & Personalization – Enabled more precise audience targeting, optimizing campaign impact and engagement.
    • Operational Efficiency – Introduced reusable audiences, streamlining campaign setup and saving time and resources.
    • Collaboration & Consistency – Prevented duplicate audience usage, ensuring alignment across teams and preventing over-communication with the same users.
  • Contributed to an in-house design system, improving collaboration between designers and front-end developers, ensuring consistency, scalability, and efficiency across the product.
  • Established structured workflows, introducing Design Critiques & FullStory Sessions, fostering cross-functional collaboration and data-driven decision-making.
Product Designer
2018 - 2019
  • Designed Measure, a reporting tool that helps users create custom dashboards, giving them deeper visibility into social media performance and enabling strategic optimizations.
Product Designer
2015 - 2018
  • Designed the core product experience, enhancing how teams visualize and manage their projects and initiatives. Focused on refining board interactions, improving workflow flexibility, and ensuring adaptability for diverse project management needs across industries.
  • Led the product design of Flow-e, a user experience on top of your Gmail/Outlook that seamlessly integrated Inbox Zero with Kanban workflows.
  • Designed Eve, an open-source design system that provided a scalable UI foundation, ready-to-use components, and flexible interaction patterns, enabling faster iteration and seamless collaboration between design and engineering. It streamlined workflows, reduced inconsistencies, and accelerated development, ensuring a cohesive experience across Flow-e.

Projects

Product Design

Experimentation Platform

Enabling product teams to plan, launch, monitor, and learn from experiments with greater confidence.

Product Design

Data Signals

Making trusted data easier to discover, understand, and use across a complex platform ecosystem.

Product Design

Audience Management

Making complex audience building clearer, reusable, and easier to manage.

Product Design

Data Management

Giving teams greater visibility and control over the data powering their products and campaigns.

Education

New Bulgarian University
MA, Digital Product Design (Electronic Publications and Websites)
New Bulgarian University
BA, Graphic Design