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About

I'm Mo — Product Design Leader shaping AI & Data Platforms, Product Analytics, and Builder Experience at Grab.

Before Grab, I led design for audience and data management at Leanplum, data reporting at Falcon.io, and productivity tools at Kanbanize.

I lead product design at the intersection of product, data, and technology, turning complex systems into experiences that empower builders, improve decision-making, and scale impact across the organization. My work focuses on advancing how design shapes systems and practices where great products can emerge, ones that are usable, trusted, and measurable. I’m driven by how design can connect people, process, and data to unlock clarity, speed, and new possibilities across teams.

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Experience

Senior Design Manager
2024 - Present
  • I lead product design for Grab’s AI & Data Platforms, Product Analytics, and Builder Experience. I drive the design vision and strategy, shaping an ecosystem of platforms that power how teams build, experiment, and make decisions while accelerating innovation, confidence, and productivity across the organization.
  • AI & Data Platforms: supporting data scientists and engineers with collaborative notebooks, model development workflows, AI agents, and governed, trustworthy data that is easy to discover and use at scale.
  • Product Analytics: empowering analysts and product teams with experimentation, rollout management, segmentation, instrumentation, and data visualization; enabling faster, more confident, data-informed decisions.
  • Builder Experience: streamlining workflows and shaping a cohesive ecosystem that reduces friction and helps builders focus on building.
Lead Product Designer
2023 - 2024
  • Accelerated experimentation velocity and decision-making by streamlining experiment setup and improving discoverability.
  • Increased release speed and confidence through rollout and configuration enhancements that improved visibility, collaboration, and reduced deployment risk.
  • Enabled confident, reliable data use across teams by applying data mesh principles and designing systems for discoverability, data quality, and governance.
Senior Staff Product Designer • Senior Manager
2021 - 2023
  • Defined the product design vision & strategy for Insights, Segmentation, and Data Management, driving data accessibility and actionable insights.
  • Contributed to the product discovery and vision of Variables, Leanplum's product configuration management solution, enabling teams to roll out features faster and experiment with confidence. Designed experiences that supported data-driven decision-making, allowing teams to validate and refine features before full release, reducing risks and enhancing agility across product and engineering.
Staff Product Designer
2020 - 2021
  • Led Data Management & Partner Integrations, enabling customers to efficiently view, manage, and control their custom event data.
    • User Empowerment – Designed tools that allowed customers to self-serve and perform tasks independently, reducing reliance on support teams and improving productivity.
    • Support Requests Reduction – Enhanced self-service capabilities, significantly reducing support tickets, allowing teams to focus on critical issues.
    • Expanded Product Offerings – Integrated with third-party vendors and platforms, extending capabilities and ensuring customers had a seamless, unified experience across ecosystems.
    • Enhanced Data Control & Visibility – Designed an intuitive interface for managing integrations, ensuring customers could easily track, audit, and control data flows within the platform.
Senior Product Designer
2019 - 2020
  • Designed Audiences, a comprehensive audience management solution that empowered marketing teams with:
    • Advanced Segmentation & Personalization – Enabled more precise audience targeting, optimizing campaign impact and engagement.
    • Operational Efficiency – Introduced reusable audiences, streamlining campaign setup and saving time and resources.
    • Collaboration & Consistency – Prevented duplicate audience usage, ensuring alignment across teams and preventing over-communication with the same users.
  • Contributed to an in-house design system, improving collaboration between designers and front-end developers, ensuring consistency, scalability, and efficiency across the product.
  • Established structured workflows, introducing Design Critiques & FullStory Sessions, fostering cross-functional collaboration and data-driven decision-making.
Product Designer
2018 - 2019
  • Designed Measure, a reporting tool that helps users create custom dashboards, giving them deeper visibility into social media performance and enabling strategic optimizations.
Product Designer
2015 - 2018
  • Designed the core product experience, enhancing how teams visualize and manage their projects and initiatives. Focused on refining board interactions, improving workflow flexibility, and ensuring adaptability for diverse project management needs across industries.
  • Led the product design of Flow-e, a user experience on top of your Gmail/Outlook that seamlessly integrated Inbox Zero with Kanban workflows.
  • Designed Eve, an open-source design system that provided a scalable UI foundation, ready-to-use components, and flexible interaction patterns, enabling faster iteration and seamless collaboration between design and engineering. It streamlined workflows, reduced inconsistencies, and accelerated development, ensuring a cohesive experience across Flow-e.

Projects

Product Design

Experimentation Platform

Accelerated experimentation velocity and decision-making by streamlining experiment setup and discoverability.

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Product Design

Data Signals

Applying design system principles to make Data Mesh usable, scalable, and human-centered.

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Product Design

Audience Management

Empowering marketers to build, understand, and engage with their users more effectively.

Product Design

Data Management

Empowering data practitioners to self-serve and manage their event data efficiently.

Education

New Bulgarian University
MA, Digital Product Design (Electronic Publications and Websites)
New Bulgarian University
BA, Graphic Design